Privacy Policy
This Privacy Policy explains how Efficient Fitness Inc. ("Ripped Grandpa," "we," "us," "our") collects, uses, and protects your information when you visit rippedgrandpa.com, join the Legacy Body app, or otherwise do business with us. By using our site or services, you agree to the practices described here.
1. Information We Collect
When you visit our site, opt in to a form, or purchase a product, we may collect:
Contact information you give us directly: name, email address, phone number, and mailing address if you provide it.
Payment information processed through our payment processor (Stripe). We do not store your full card number on our servers.
Health and fitness information you choose to share with us, such as goals, starting stats, or progress updates inside the Legacy Body app, and information you provide if you schedule a telehealth consultation through a third-party provider we work with.
Usage data such as pages visited, links clicked, device and browser type, and how you found us (through cookies, pixels, and similar tracking technology, including the Meta Pixel and standard ad tracking tools).
Communication data, including messages you send us by email, text, or through the app.
2. How We Use Your Information
We use your information to:
Deliver the Legacy Body app, the 7-Day Ripped Grandpa Reset, and any other product or coaching service you purchase.
Process payments and manage your account, including billing for monthly and annual plans.
Send you account, order, and service related communications by email and SMS.
Send you marketing emails, texts, and offers if you have opted in, and let you opt out at any time.
Improve our website, app, offers, and marketing based on how people use them.
Refer you to our third-party telehealth partner if you request a medical consultation. That provider has its own privacy practices and we encourage you to review them separately, since any medical information you share with them is handled by that provider, not by us.
3. SMS and Text Messaging
If you opt in to receive text messages from us, you agree to receive SMS messages from Efficient Fitness Inc. / Ripped Grandpa regarding your purchase, account, and appointment confirmations. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help. Your phone number and SMS opt in status are never sold to third parties, and consent to receive texts is never a condition of purchase.
4. How We Share Information
We do not sell your personal information. We share information only with the service providers that help us run the business, including:
Our payment processor (Stripe), for billing.
Our CRM and marketing automation platform (GoHighLevel), for email, SMS, and appointment scheduling.
Our advertising platforms (such as Meta) for ad delivery and measurement, using standard pixel and conversion tracking.
Our third-party telehealth partner, only if you choose to schedule a consultation through them.
Any provider may also be required to share information if required by law, subpoena, or to protect our legal rights.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Sharing information with subcontractors that support services such as customer service is permitted. All other categories of use exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Cookies and Tracking
Our site uses cookies and similar technology to remember your preferences, measure traffic, and track which ads and content lead to sign ups and sales. You can disable cookies in your browser settings, though some parts of the site may not work as well if you do.
We also run our own basic analytics. When you visit our site, we store a random, anonymous visitor ID in a cookie and in your browser storage, and we record which pages you view, which buttons and videos you use, the link or ad that brought you here, and your device type. We use this information to understand which pages and ads work and to improve our site. We do not use these records to identify you unless you submit your details or make a purchase, in which case they may be connected to your order. We keep detailed analytics records for up to 12 months and keep summary statistics for longer.
We use advertising partners such as Meta to measure and improve our ads. Depending on where you live, you can opt out of targeted advertising or the sharing of your information for advertising by emailing admin@rippedgrandpa.com.
6. Data Retention and Security
We keep your information as long as needed to provide our services, meet legal requirements, and maintain business records. We use reasonable administrative and technical safeguards to protect your data, though no method of storage or transmission is 100 percent secure.
7. Your Rights
Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information. To make a request, email us at admin@rippedgrandpa.com.
8. Children's Privacy
Our services are intended for adults. We do not knowingly collect information from anyone under 18.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes take effect as soon as we post the updated version on this page.
10. Contact Us
Questions about this policy can be sent to admin@rippedgrandpa.com or mailed to 9927 Meadow View Court Northville, MI 48167.